Nigel Farage recently tweeted:
“Bloomberg has more money than sense. Only ideas and personality win in politics.”
Farage is a man who consistently dances the line around what is real, and what is not. He is a man who has blown trumpets and raised noise when it comes to political and – whilst his reasoning and facts are simply not there and whilst you may not agree with his politics – he has been extremely effective.
Nigel Farage, Donald Trump and Boris Johnson all have one common trait among them; they are personalities. Nigel Farage wears tweed, chimney sweep hats and walks the British countryside in order to stand up against his beliefs, and people can join in for a fee. A strange business model. Donald Trump acts like a successful businessman and professes to stand up for the average American. Boris Johnson bleeds a persona of a well-spoken, stuttering toff.
In the last week we found out that Boris Johnson’s partner, Carrie Symonds, is now pregnant with Boris Johnson’s child. The Prime Minister is about to enter a new phase of his life as a father.
From here on out the optics around Boris Johnson will change and this change in optics will help him and his cabinet greatly. It might sound very low-brow, but as Nigel Farage says, personality wins in politics, and the United Kingdom are about to see not a calculated, power-hungry man like his closest colleagues know him to be, but a bumbling, fuzzy-haired figure become a father.
Cue the “Exclusive” from The Telegraph (or is the Daily Mail that scores all those family photo sessions?) showing Boris as a new father, cradling a newborn alongside Carrie Symonds. And then of course there is the possibility of marriage. No doubt a large televised event that will have everyone yapping on about what kind of dress Carrie Symonds will be wearing. Of course, not forgetting the Telegraph/Daily Mail photo shoot.
This isn’t a sniping attempt. It is just a fact that this change in Boris Johnson circumstances is bound to unfold into something much more than the standard Prime Ministerial story. The UK is about to become witness to a drama.
I can’t help but think that the minds of Dominic Cummings and whatever “weirdos” he heaves up from the dregs of the advertising and marketing world (to which he has shown a substantial preference) will work the angle of the forming family unit and turn it into some kind of national drama.
A man who has spent much of his adult life in the spotlight curating and perfecting the personality of a lovable rogue, has also used this jokey laid-back approach to shrug off allegations of racist and derogatory comments. The sad truth is; (and again I must say that this is only a matter of circumstance and not some master plan) that Boris Johnson’s fatherly personality will change him even further in the eyes of the public as a loving fatherly lovable rogue, whilst the truth is entirely the opposite.
Dominic Cummings is very aware of just how effective optics are in getting what he wants and Boris Johnson’s upcoming fatherhood will be front and center whether the Prime Minister likes it or not. Considering Johnson’s usual spaff, pay-off and run, it is hard to imagine how he feels now that this child is being held front and center in the world’s media.
This is all a prediction, and maybe I’m wrong, but we know that narratives are a clincher. Donald Trump was a bolshy character who came to the limelight by promising to lead a kind of revolution against the “elite”. Boris Johnson and Nigel Farage both did the same -the contradiction of elitist fighting the elite is not lost on most people – and they invited the people to come along on the journey with them as they pushed a neo-empirical story-line of fighting the good fight.
Britain is now going to follow unkempt lovable daddy Johnson showing smiles to the camera whilst turbulence rides below.